Mitsubishi Motors announces ASX upgrade
Mitsubishi Motors Corporation is set to unveil its latest ASX to the motoring world at the 89th Geneva International Motor Show on March 5 - 17. The new 2020 ASX builds on the already popular model, taking performance and looks to a new level.
Since its launch in 2009, the ASX has sold around 1.32 million units overall in around 90 countries and is currently the fourth-highest selling vehicle worldwide in the Mitsubishi range.
The 2020 ASX has undergone a major overhaul under the design philosophy “robust and ingenious” – an outward expression of MMC’s global tagline “Drive your Ambition”. The strong design is intended to invite drivers to follow their impulses and take on new challenges.
Designed for the city, ASX’s versatility makes it well-suited for a range of journeys, from everyday commutes to getaway adventures. Its lightweight, compact body – combined with an SUV’s commanding driver sightlines – give the 2020 ASX excellent handling and easy driveability.
The new model also provides reassurance through safety features including Mitsubishi’s RISE impact safety body and a Forward Collision Mitigation (FCM) braking system.
“ASX is an established favourite in New Zealand, thanks to its crossover appeal in and out of the city,” says Head of Marketing and Corporate Affairs Reece Congdon. “It was the second highest-selling small SUV in 2018, helping us reach fourth place in the market overall. In January this year, it topped the chart in its segment with 16.2% market share.
“The strong design of the 2020 ASX follows in the footsteps of the new Triton, which has turned heads and boosted the model’s popularity – taking second place in ute sales for January.
“We’re looking forward to seeing the new model ASX on display in Geneva and anticipate an equally positive reaction from those attending.”