A call to ARMS

ARMS is our customer Acquisition and Retention Marketing Strategy we use with all of our clients at various levels.

It has four primary focuses:

• Capture prospect information from advertising, media promotion and word-of-mouth.

• Deliver targeted value-add information to customers and prospects to move them into the consideration phase of the loyalty loop.

• ‘People like me / people I want to be!’ Leverage your customers’ experience with your business to provide confidence to turn prospects into customers and keep customers buying from you.

• Validate and benchmark marketing activity through data capture.

The ARMS approach ensures our customers are making the most of their Owned marketing assets – especially their website – before they engage expensive external broadcast options.