• Dinniss Communications

A call to ARMS

ARMS is our customer Acquisition and Retention Marketing Strategy we use with all of our clients at various levels.

It has four primary focuses:

  • Capture prospect information from advertising, media promotion and word-of-mouth.

  • Deliver targeted value-add information to customers and prospects to move them into the consideration phase of the loyalty loop.

  • ‘People like me / people I want to be!’ Leverage your customers’ experience with your business to provide confidence to turn prospects into customers and keep customers buying from you.

  • Validate and benchmark marketing activity through data capture.

The ARMS approach ensures our customers are making the most of their Owned marketing assets – especially their website – before they engage expensive external broadcast options.


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