Acquisition and Retention Marketing Strategy
A call to ARMS
ARMS is our customer Acquisition and Retention Marketing Strategy we use with all of our clients at various levels.
It has four primary focuses:
Capture prospect information from advertising, media promotion and word-of-mouth.
Deliver targeted value-add information to customers and prospects to move them into the consideration phase of the loyalty loop.
‘People like me / people I want to be!’ Leverage your customers’ experience with your business to provide confidence to turn prospects into customers and keep customers buying from you.
Validate and benchmark marketing activity through data capture.
The ARMS approach ensures our customers are making the most of their Owned marketing assets – especially their website – before they engage expensive external broadcast options.